Wella Color Charm Permanent Liquid Hair Color

Reliable results — every time. WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, our Liquid Color does it all. Vegan and free of phthalates and parabens.